BUSINESS TRENDS

Offering insights into current trends in the corporate world in a more engaging and easily digestible format, this section provides general information on consumer trends, corporate leadership updates, human resources, sustainability, creativity, global consumer preference trends, and more. Unlike our comprehensive Industry News section, which offers in-depth analysis, here you’ll find a broader overview of the topics. Covering developments in the US, Spain, and internationally, our aim is to provide accessible and informative content that offers a quick overview of the latest trends shaping the corporate landscape across different regions.

Marketing Strategies Adapted to New Generations

How to connect with consumers who evolve faster than ever By: Spain-US Chamber of Commerce, Inc. Author: Giarella Callejas ㅤㅤ … Continue reading

The Future of Software: The Revolution of Intelligent Agents

By: Bravent USA Technology is advancing at an unprecedented pace, and intelligent agents are poised to largely replace traditional software … Continue reading

Data Centers and Infrastructure challenges are reshaping the Energy Market – Here’s What Comes Next…

By: Greening Author: Tobias Deissler Global Director/EVP Client Solutions & Asset Management In the fast-evolving world of artificial intelligence (AI) … Continue reading

Non-Dilutive Funding for Life Sciences: NSF SBIR/STTR Explained

By: Inspiralia For newly established biotech and life science companies in the United States, the federal government offers significant funding … Continue reading

Virtual Agents and Digital Twins: Transforming the Real Estate Industry

By: Imascono Author: Héctor Paz CEO & Co-founder Imascono Just take a look out the window, and you’ll see why … Continue reading

The Digital Battlefield: AI and Platform Wars Shaping Social Media’s Future

By: Spain-US Chamber of Commerce, Inc. Author: Juan Ruiz Marketing & Communication AI in social media is transforming the digital … Continue reading

How to Secure Startup Funding: Key Strategies to Attract Investors

By: Ingenious Solutions Factory Author: María Mendigutía Securing investment for a startup is a challenge, but with the right strategies, … Continue reading

AI, Creativity, and the Future of Marketing: How Technology Pushes Boundaries Without Replacing the Human Touch

By: Regular Animal AI Creativity is transforming marketing at an unprecedented speed, enhancing digital strategies, personalization, and brand engagement. While … Continue reading

The GenAI Revolution: From Playground to Boardroom

By: NNT DATA USA How Generative AI is Transforming Organizations from Experimental Toys to Strategic Tools Generative AI (GenAI) has … Continue reading

Time is running out to comply with the Corporate Transparency Act. What Every U.S. Entity Beneficial Owner Needs to Know

By: ONTIER Authors: Jason E. Rosen Partner , Marta Corbí Country Manager. Have you heard that there is a new … Continue reading

Time, Cost and efficiency with method, technology, and experience

By: Arven Tech Author: Julio Kriger CEO For those who work in any of the links of the supply chain, … Continue reading

Leading Across Generations: Strategies for a Diverse and Effective Workplace

By: IMPAKTA TALENT With four generations actively working side by side—from Baby Boomers to Generation Z—the modern workplace offers a … Continue reading

Maximizing the potential of remote talent: Management, communication, and cultural diversity

By: Remoters In a world where global connectivity is more accessible than ever, companies have the opportunity to tap into … Continue reading

Artificial Intelligence: The New Ally in Optimizing Corporate

By: CuCo Company’s Author: Olga Izquierdo CEO Cuco Company Sustainability is no longer an option but a critical necessity for … Continue reading

Employee Advocacy: The Future of Brand Authenticity

By: Regular Animal As we move into 2025, there’s a seismic shift happening in how brands present themselves to the … Continue reading

Maximize Your Productivity with Microsoft Copilot

By: Bravent USA Author: Mario Lopez Baratas CIO, Software Engineering Bravent USA In today’s digital age, tools powered by artificial … Continue reading

Entering Florida: The Strategic Advantage of Domestication for Spanish Companies

By: Gowper Author: Reimel Ariosa, International Lawyer Author: Julio Pellitero, International Lawyer For Spanish companies eyeing the U.S. market, specifically … Continue reading

The Remote Talent: How to Manage It Effectively

By: Remoters In an increasingly interconnected world, remote talent has become a key solution for companies seeking specialized skills without … Continue reading

Software Development Services by IR Soluciones: Innovation and HIPAA Compliance for the U.S. Market

By: Solverkey At Solverkey, we pride ourselves on delivering high-quality software development services tailored to the specific needs of our … Continue reading

Humanization of Technology: unleashes the next level of human potential

By: Imascono Author: Héctor Paz CEO & Co-founder Imascono Technology has always been a vital part of human evolution. The … Continue reading

Redefining document management in logistics: Introducing smart doc

By: Bravent USA Author: Mario Lopez Baratas CIO, Software Engineering Bravent USA In a world where data is king, Bravent … Continue reading

Embracing Digital Transformation in the Financial Sector

By: Banco Sabadell Author: Sara Edo VP Project Management In the fast-paced world of banking, digital transformation is our path … Continue reading

Artificial Intelligence in Marketing

By: Cuco Company Artificial Intelligence (AI) has emerged as a powerful tool that is transforming multiple industries, and Marketing is … Continue reading

Pharmaceutical and Technological Innovations: FDA Highlights in May 2024

By: Bioxentys Author: Majo Villarraza CEO of Bioxentys & Pharma 4.0 The month of May 2024 has been particularly active … Continue reading

The importance of graphic design in the business world in 2024

By: Spain-US Chamber of Commerce, Inc. Author: Jesús Martínez Marketing & Communication In the rapidly evolving business landscape of 2024, … Continue reading

Using generative AI for candidate selection: improving the recruitment process

By: Bravent USA Author: Mario Lopez Baratas CIO, Software Engineering Bravent USA In today’s competitive world, finding the ideal candidate … Continue reading

Minimizing Risk in International Market Expansion: Strategies for Success

By: Neooma Author: Shirley Solis CEO, Triner and Executive Coach The vision of international market expansion or merging companies can … Continue reading

Analysts suitable for process surveying: Systems analysts and their role in information gathering

By: Arven Tech Author: Julio Krigger CEO Analysts suitable for process surveying Systems Analysts and Their Role in Information Gathering … Continue reading

Rapid Rise of Pickleball and Padel: Opportunities in the Booming U.S. Racquet Sports Market

By: Gm Racket Sports Author: Francisco Marin Founder & CEO of GM Racket Sports LLC The surge in pickleball and … Continue reading

Document Automation in Logistics: Key Benefits of Artificial Intelligence

By: Bravent USA Author: Mario Lopez Baratas CIO, Software Engineering Bravent USA In the logistics sector, effectively managing documents is … Continue reading

Branding Beyond Borders: Crafting Cultural Connections for U.S. Market Success

By: Panamera Author: Chesco Sanchez Panamera Branding Cofounder The global market isn’t just an economic chessboard; it resembles a boxing … Continue reading

Extended reality for companies: New Trends for 2024

By: Imascono Author: Héctor Paz CEO & Co-founder Imascono Extended Reality has revolutionized multiple sectors, offering a wide variety of … Continue reading

Challenges for Intl. Companies Penetrating the US Market

By: Ameriworld Fulfillment Author: Cloudya Esther Dir. Business Development As the global marketplace continues to evolve, international companies are increasingly … Continue reading

Can we measure marketing and communications ROI? Yes, we can, and we must!

By: LLYC Author: Pablo Turletti Partner & CEO Marketing Impact Report about impact monitoring   For many years, organizations have … Continue reading

If machines can learn, so can you: Harnessing VR and AR to elevate your creative dreams

By: Regular Animal Author: Ana Meira Partner At the intersection of the digital and physical realms, Virtual Reality (VR) and … Continue reading

Navigating the AI Wave in Healthcare: Beyond the Monopoly of Models with Generative AI, ChatGPT, and Cloud- Native Solutions

By: Sngular Authors: Raquel Araujo, David Castro and Fernando Rojas The rapid advancement of generative artificial intelligence is causing a … Continue reading

The ChatGPT fever foresees new big tech companies quarrel

By: Beyond Technology Seems like no one has talked about anything else for weeks. ChatGPT, the popular chatbot from OpenAI, … Continue reading

Blockchain In Marketing And Advertising

By: CuCo Company’s Author: Olga Izquierdo CEO Cuco Company Throughout the history of advertising, we have experimented with many changes … Continue reading

Blockchain: what are the legal implications and how does law keep up?

By: ONTIER Authors: Jason E. Rosen Partner , Marta Corbí Country Manager. Blockchain and related distributed ledger technologies have been … Continue reading

Jesús Martínez