My journey through Tech Week in ‘the Magic City’: more Spanish presence and support for startups than ever before

My journey through Tech Week in ‘the Magic City’: more Spanish presence and support for startups than ever before

Miami Tech Week transforms the city into a vibrant hub of technological innovation, attracting a dynamic mix of creative minds, daring entrepreneurs, and global visionaries. This celebration not only fosters a rich exchange of ideas but also offers ample networking opportunities—a key driver for the burgeoning presence of Spanish companies in this thriving ecosystem.


The trend of Spanish firms using Miami as a springboard for international expansion has been on the rise since I took the helm at the Spain-US Chamber of Commerce six years ago. The eMerge Americas annual conference underscored this development, showcasing over 70 Spanish companies like Councilbox or Imascono, both members of the Chamber, and Invest in Valencia, among many others that excelled in fields such as Analytics & AI, Cybersecurity, E-commerce, IoT, and Big Data—industries that gained significant visibility this year. The Spanish pavilion stood as a testament to Spain’s innovative prowess, reinforcing Miami’s role as a conduit between diverse markets and cultures.


Post-pandemic, Miami’s allure as a tech hub has surged, appeals broadly to Hispanic organizations given its strategic position as a gateway to Latin America and to Europe coupled with substantial investments from multinational corporations, positioning the city in the track of becoming a potential Silicon Valley of the East Coast in the next 10 years.


In the whirlwind of visits from Spain, we had the pleasure of hosting Clúster TIC Galicia (a non-profit association that unites companies, business associations, schools, and other agents in the Information and Communications Technologies (ICT) sector of the Autonomous Community of Galicia) and Startup Valencia (private, non-profit organization dedicated to representing startups in the Valencian Community) at our Miami office. The gathering aimed to cultivate value through international ecosystems by exploring synergies and engaging in discussions pertinent to their sectors, showcasing two entrepreneurial initiatives. I also participated as a panelist at the inaugural Startup OLÉ Miami 2024, one of the international franchises of the successful Startup OLÉ hosted every year in Salamanca, Spain, a gathering for entrepreneurship and technological innovation, where the impact of Artificial Intelligence on various industries was a central theme.


However, this article is not merely a recount of the week’s activities. Rather, it is a personal reflection on the insights I’ve gleaned from these events and the prevailing trends shaping the future of technology and startups, which I humbly wish to share with you.


Key Trends Shaping the Technology Landscape


Artificial Intelligence (AI) Integration: Observed throughout the month, these trends reflect the dynamic nature of the tech industry. The integration of AI into everyday life has emerged as a prominent theme, illustrating how AI is increasingly embedded across various sectors such as health and education, promising a closer collaboration between technology and humanity. Like at the beginning of the internet, the hype at this stage is generating a lot of noise, but very soon, everybody will see AI as the tool it is and will be part of our everyday lives like the internet is today.


Climatetech and Clean Energy: There is a growing momentum in Climatetech and Clean Energy as the world acknowledges the immediate need to address climate challenges through innovative, sustainable technological solutions. Like always in the history of humankind, technology and innovation are the solutions, so let’s keep supporting companies and entrepreneurs doing what they do best, which is come out with ideas to solve problems for society.


HealthTech Advances: Healthtech continues to be at the forefront of technological advancement, particularly in South Florida where it ranks as the second most active sector, trailing only behind fintech. The sector is witnessing revolutionary changes with AI-driven devices that enhance diagnostic accuracy, personalize patient care, and streamline operations. This rapid growth is transforming healthcare into a more efficient, patient-centered service. Not only through innovation, but also through a game changer model that companies like Keralty – Sanitas is bringing to the Southern states, conquering the hearts and minds of everyone who use their services and bringing together all the stakeholders like no one could imagine a few years ago.


Technology in education: Additionally, the role of technology in education continues to evolve, with initiatives aimed at making education more accessible and adapted to future needs, notably programs like Girls Who Code, which aim to close the gender gap in tech.


Lastly, one of the most crucial learnings, which aligns with my approach to life, is the importance of a robust support ecosystem for startups. Highlighting the need for collaboration among educational institutions, governments, and the private sector to foster innovation and business growth is not just a strategy—it’s an essential practice. As a representative of an institution whose mission is inherently to promote business relations between Spain, the United States, and Latin America, and to assist companies in establishing and expanding their business in the Americas, I believe strongly in strengthening this ecosystem. This support framework is crucial for developing robust and enduring businesses that are equipped to thrive in the competitive landscape of tomorrow. And I´m very proud of the great example of the companies and organizations in Miami, who work together with the aim to remove obstacles in the path of the start-ups and entrepreneurs in the quest of bringing their dreams to reality.  Players like The Venture City with Laura González-Estéfani, e-Merge Americas with Melissa Medina or Mana Tech with Moishe Mana, are a few examples of community drivers that are paving the pace in Miami for innovation and entrepreneurship. Let’s keep up the good work and do our bit.

Jesús Martínez
Jesús Martínez


Become part of the business network that brings together Spanish companies in the US and increases your company’s business opportunities.

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