Artificial Intelligence has become one of the most disruptive technologies of the 21st century and we still do not know its full potential. What we do know is that AI is here to stay in the business world. It is changing the way we work and opening new possibilities to improve efficiency, productivity and customer experience in all sectors.

AI is defined as the technology capable of simulating human intelligence to perform different tasks. It gives machines the ability to act and/or think like human beings. Definitively transforming human-machine interaction.

Since generative Artificial Intelligence made the leap to the general public in October 2022, we have seen how our companies have benefited from these new services. ChatGPT, Midjourney, Dall-e… All these AI tools have made Artificial Intelligence a great ally and key point for our companies. Now, in 2024, it is time to go one step further. It is time to definitively incorporate them into our value proposition and business model.

From task automation to the analysis of large databases, these new AI tools are transforming business management. However, in this article we want to go deeper and explore how Artificial Intelligence is transforming the customer experience.

As we all know, today’s customers are much more demanding, much more digital. They have all the options at their fingertips, but they want the option that best suits their tastes and needs. This hyper-personalization is being extended to all areas of the user experience, including customer service through virtual avatars.

These AI-enabled assistants allow us to humanize our relationship with users. With closer, more natural, and focused conversations, where the customer uses voice and/or chat to solve their doubts about the company, the product or service. Through these Artificial Intelligence avatars, the brand is also humanized. Developing a personality according to the company’s branding, with previous training in specific content and having a range of gestures and emotions that humanize the interaction between users and the brand in the digital world.

At a tourist level, this AI avatar can become a butler at the service of the user throughout his stay in the hotel or his travel guide when visiting a tourist destination. It can be the technician to ask about our doubts in an installation, the virtual tutor in our personalized learning, the waiter to order from or the store assistant to ask about which product is best for us.

Differential, creative, personalized proposals that Imascono develops through V·E·G·A, the hyper-realistic virtual avatars with generative AI. Experiences that humanize our interaction with technology, that humanize the brand in the digital world.

Ready for the new era of Artificial Intelligence?