- By: Imascono
- Author: Héctor Paz
- CEO & Co-founder Imascono
The Real Estate sector is undergoing one of its biggest revolutions since the introduction of 3D renderings. Today, thanks to new interactive technologies, we’ve moved from simply showing a building to fully experiencing it. From static floorplans to immersive, personalized tours of every corner of a project—even before it physically exists. In this new landscape, interactive models are becoming a strategic tool for developers, architects, and sales teams.
Want to see it in action—live?
Register now for our exclusive webinar, hosted in collaboration with the Spain-U.S. Chamber of Commerce, where we’ll explore how Virtual Twins are reshaping the real estate industry with immersive technology and AI-driven design. Reserve your spot today!
These digital solutions—powered by technologies like augmented reality, virtual reality, and 3D interactivity—allow potential clients to emotionally connect with a property from the very first moment. They can explore spaces, visualize finishes, simulate different lighting conditions, or even switch between layouts and property types. All of this can be done from a tablet, a touchscreen in a trade show or showroom, or even from their own phone or computer.
A New Sales Model: Interactive, Emotional, and Measurable
Interactive models don’t just enhance the user experience in Real Estate industry —they also optimize the sales process. By transforming the traditional sales model into one that’s more visual, dynamic, and engaging, these tools help accelerate decision-making and boost conversion rates. But more importantly, they open the door to a key advantage in the digital era: data measurement.
These solutions allow brands to collect data on user interactions—what spaces are most visited, which finishes spark the most interest, and where users tend to hesitate. This valuable information helps refine both architectural design and marketing and sales strategies.
Virtual Twins: Interactive Infographics to Guide the User
In this new real estate paradigm, models evolve into something even more powerful: Virtual Twins. These are hyper-realistic, interactive digital replicas of real spaces, connected to real-time data and powered by artificial intelligence.
A Virtual Twin doesn’t just show what a building will look like—it simulates how it will behave. From foot traffic patterns to energy consumption, lighting distribution, and thermal performance. And because they’re connected to data sources and IoT systems, Virtual Twins become living platforms that evolve alongside the physical space.
Thanks to AI, these digital twins can even anticipate behaviors, make recommendations, and adapt to each visitor’s needs—creating high-impact, personalized experiences.
Experience It Live: Webinar on October 15
On October 15, Imascono, in collaboration with the Spain-US Chamber of Commerce, will host an exclusive webinar to explore the impact of these technologies. From the creation of immersive experiences to the use of data and AI to optimize spaces, this event will be a unique opportunity to discover how Virtual Twins are shaping the future of real estate.
Want to see it in action—live?
Register now for our exclusive webinar
- Creative Study of Augmented Reality and Virtual Reality. We merge design and technology to usher advertising and entertainment into the new digital era.
- www.imascono-corp.com
