October, 2025.

As Spanish companies expand across the United States, success now depends on more than brand awareness. It requires mastering how technology is changing the way people see, think and connect.

At LLYC, we have been at the forefront of helping brands thrive in this environment by combining our deep expertise in corporate communications and marketing with an innovative approach to the new digital landscape. For the past 30 years, our teams have worked across sectors such as renewable energy, financial services, food and technology, turning insight into measurable results.

Our philosophy is simple: integration, innovation, and anticipation. We don’t just tell a story; we ensure it reaches the audiences that matter, in the formats and feeds where influence happens, and increasingly, in the algorithms that decide what people believe or buy.

The New Dynamics of Brand Communication

Marketing has moved from monologue to conversation. Audiences want authenticity and relevance. At the same time, artificial intelligence is rapidly transforming how discoveries are made and brands are evaluated.

Generative AI platforms like ChatGPT, Gemini and Claude have become gate-keepers of information. They shape opinions, influence decisions, and filter what people trust. A recent global survey found that more than half of consumers are comfortable relying on AI assistants for everyday decisions, from what to watch to where to shop. And we’re already seeing results. We’ve experienced cases where a brand’s visibility on virtual assistants and AI platforms increased by at least 35% after just two months. These early cases show how marginal investments in this space can yield impactful results.

This new dynamic brings both opportunity and risk. Even a strong marketing plan can go unseen if a brand is invisible to the systems that shape online discovery. At LLYC, we asked a new question: how can a brand communicate not only with people, but also with the machines that guide them?

Dual Marcomms: Speaking to Humans and Machines

Our answer is Dual Marcomms, a proprietary approach that helps brands build authority with both audiences – human and machine. This unique approach ensures that a company’s story and values are accurately represented, whether someone hears it directly or through an AI assistant. There remains an alarming percentage of brands that are not yet aware of this opportunity, and having a first-mover advantage is now more important that ever.

Dual Marcomms rests on three pillars:

1. AI Audit & Activation: Understanding how large language models currently describe a brand and identifying where its narrative is missing or distorted.
2. Answer Engine Optimization (AEO): Structuring content so AI platforms can retrieve and present accurate information in their answers, rather than drawing on random or outdated sources.
3. CreAItive Content Lab: Blending human creativity with AI-powered production to scale communication while preserving tone and consistency.

The impact is measurable. Brands leveraging Dual Marcomms experience higher engagement, stronger conversion rates from AI-driven interactions, and an enhanced reputation across both human and machine audiences.

LLYC’s U.S. Growth Story

Dual Marcomms is just one element of LLYC’s broader U.S. strategy. Over the past five years, we have expanded our footprint in Miami, New York and Detroit. Our teams support both Spanish companies entering the U.S. market and American firms seeking globally integrated communications strategies.

We combine cultural intelligence, data and creative storytelling to deliver holistic programs that link public relations, digital and brand activation. From renewable energy to consumer products, our clients trust us to navigate complex regulatory environments and create meaningful engagement.

The Road Ahead

The future of communication lies where human strategy meets machine precision. At LLYC, we view this convergence as a disruptive opportunity. The brands that move first will set the standard for how industries are perceived in the age of AI.

Our mission is to partner with companies to prepare for what comes next: to anticipate change, to lead with insight, and to make their story heard by both people and the technology that shapes modern reputation.