Eva Herrero studied Marketing and Advertising at the Pontifical University of Salamanca and later completed a Master’s in Digital Marketing, strengthening her skills in data analysis, digital ecosystems, and omnichannel strategy.
She started her career focusing on the operational side of digital marketing, working with social media platforms, campaign tracking tools, and basic analytics. Over time, she expanded her responsibilities toward more strategic tasks, including evaluating performance indicators, coordinating digital actions across channels, and adapting campaigns to the evolving digital and business landscape.
Eva currently works in the Marketing and Communications Department at the Spain-US Chamber of Commerce, supporting digital strategy, event coordination, and promotional initiatives that enhance the Chamber’s visibility and networking impact.