GLOBAL BUSINESS & SPORTS SUMMIT
Monday, June 15
Metro Atlanta Chamber 191 Peachtree Street N.E., Suite 3400, Atlanta, GA 30303
8:00AM
Monday, June 15
GLOBAL BUSINESS & SPORTS SUMMIT
- This high-level forum, co-organized by the Spain-U.S. Chamber of Commerce and the Metro Atlanta Chamber, will take place in Atlanta on June 15, 2026, in the context of the FIFA World Cup 2026 and coinciding with the Spanish National Teamās match at the Mercedes-Benz Stadium.
- Held near the stadium in the Metro Atlanta area, the event will align with one of the most anticipated moments of the tournament, placing it at the heart of global attention. As an official Host City, Atlanta will welcome international audiences, leading brands, and key decision-makers, reinforcing its position as a global sports capital.
- Designed as an exclusive, invitation-only gathering, the forum will foster high-level dialogue among leaders shaping the future of the sports industry.
Agenda
8:00 am
Registration and Breakfast
8:30 am
Official welcome
9:15am
FIFA World Cup 2026: The Business of the Biggest Event on Earth
10:00 am
Coffee break
10:15am
American Football, Worldwide FĆŗtbol: Business Models Across the Atlantic
11:00am
Transfer to Casa EspaƱa
12:00pm
Match between Spain and Cape Verde
3:00pm
Global Sports Business. Internationalization of U.S. Professional Sports (Madrid & Atlanta Hub of Global Sports)
3:55pm
Coffee & networking
4:15pm
The Business of Sports: How Partnerships are Changing the Game
5:00pm
Spanish Wine Networking
CONFIRMED SPEAKERS
The complete lineup of speakers and event agenda will be announced shortly.
Romy Gai
Chief Business Officer at FIFA
Andrew Saltzman
President, Business Enterprise and Chief Commercial Officer for the Atlanta Hawks and State Farm Arena
Venue
Metro Atlanta Chamber
191 Peachtree Street N.E., Suite 3400, Atlanta, GA 30303
Ā Organized by
Ā Media partners
Ā In collaboration with
