Marta Roca holds a degree in International Business and Marketing from ESCI – Universitat Pompeu Fabra (UPF) in Barcelona. She began her professional career in the procurement and sales department, where she realized that her true passion lay in marketing, event management, and promotional strategies designed to enhance a company’s visibility. This led her to transition into trade marketing, where she managed promotional materials at various points of sale, gaining valuable experience in brand activation and strategic communication.
Currently, Marta is part of the Marketing and Communications Department at the Spain-US Chamber of Commerce, where her role is to support the organization and execution of events, strengthening the Chamber’s presence through high-impact networking and promotional initiatives.