What motivated you to venture into entrepreneurship, and how did you evolve toward business communication?

My entrepreneurial journey began well before I had a degree. Growing up in my family’s business, I understood the effort it takes to succeed. At 26, I became Spain’s youngest banking director, but I knew I was more of an entrepreneur. So, I sold my car, worked hard, and eventually founded Spain’s first financial services company with hundreds of employees. Just as I was about to sell part of it in 2008, the financial crisis hit, and I lost almost everything. That experience strengthened me, and I committed myself to helping other entrepreneurs avoid the mistakes I made. That’s how ECampus360 started, offering business training and mentorship.

That’s where communication comes into play. I started ‘Negocios de Carne y Hueso’ to give a voice to those entrepreneurs, create a space for learning and visibility, and remind everyone that being a business owner and entrepreneur is something to be proud of. Today, more than a program, it’s a mission that I take to Miami with the same passion, to connect and showcase the stories of those who fight for their dreams.

2. Your business has grown into a benchmark in the entrepreneurial ecosystem. How did the idea for “Negocios de Carne y Hueso” come about, and what was your main goal when launching it?

It came from a personal need I saw in myself and the entrepreneurs I mentored. Business schools teach theory, but they don’t prepare you for the challenges of real-world entrepreneurship. I wanted to create a space where entrepreneurs could learn from authentic experiences, not just abstract ideas.

My goal with “Negocios de Carne y Hueso” was and remains to offer that space I needed, where entrepreneurs can listen, learn, and, above all, feel understood. I wanted to create a program that spoke the language of real entrepreneurs, without beating around the bush, without embellishments. For me, each episode is like a masterclass in life and business, with authentic stories, practical lessons, and real advice that can make a difference.

Today, I am excited to see how the program has become a reference, connecting entrepreneurs throughout Spain, and now also all Latin America and Miami.

3. Miami is becoming a major business and tech hub. What brings you to this city, and what are the main objectives of your project in the U.S. market?

Miami is a vibrant center for innovation and entrepreneurship, making it an ideal place to expand Negocios de Carne y Hueso. For me, Miami represents a bridge to connect Spanish-speaking entrepreneurs from both sides of the Atlantic. We want to show the world the stories of business owners who are innovating and building businesses, taking advantage of the city’s vibrant ecosystem.

My goal is to serve the Hispanic entrepreneurial community by showcasing their stories, encouraging collaboration, and helping them build a strong, connected network in this dynamic city.

4. You offer various media options, such as radio and TV, to help companies position themselves. How do these strategies benefit Spanish-speaking businesses in the U.S. and Latin America?

We don’t sell communication campaigns; we strive for our audience to receive the best business advice from the best experts, and for each intervention, whether on radio, television, or both, to be a true “masterclass” that inspires and motivates.

The visibility strategies we offer in “Negocios de Carne y Hueso” are designed for companies to position themselves effectively and authentically in the Spanish-speaking market.  We have a loyal, highly educated audience with a medium-high income level who understands the business world and seeks to improve and grow. Our program has a broad reach: it reaches audiences in the United States, all of Latin America, and Spain, through radio and more than 400 cable television channels, with a global reach of 100 million households, allowing these companies to position themselves strategically and across borders.

5. What role do networking and local partners play for an entrepreneur looking to expand into the U.S., and how do you recommend building those connections from Spain?

Networking and local partners are essential for any company looking to expand into the U.S. These connections allow companies to better understand the market, comprehend its needs, and avoid costly mistakes. The Spain-US Chamber of Commerce plays a fundamental role in this phase, connecting companies with professionals, institutions, and trusted partners in key sectors, providing them with support and credibility.

For me, the support of the Chamber has been key at this stage. Feeling “at home” and welcomed when arriving in another country is crucial and provides the necessary peace of mind. The events they organize are of incredible quality, and the level of contacts is very high, both professionally and personally. Not only can you establish good business opportunities, but you also make good friends because everyone arrives in the country for the first time at some point, and you feel understood and supported. Undoubtedly, the best ally to arrive in Miami.

6. As one of the most influential women in the world of entrepreneurship, what barriers do women face in business, and what strategies would you recommend overcoming them?

Being a woman in a traditionally male-dominated space has always motivated me to prove that skills, preparation, and resilience aren’t defined by gender. The gender gap in entrepreneurship is still considerable, with only 20% of startup founders being women. I believe this often stems from women’s choices rather than external limitations. My advice is to stay focused on your purpose, ignore limiting stereotypes, and seek out networks of female entrepreneurs, investors, and mentors to help amplify your value.